Product Book
The Product manuscript. The built Guest Experience in sequence, section by section.
- 2235 The Guest Investment
- 2240 The GX Outside the Restaurant
- 2245 The Product That Nobody Told the Guest About
- 2250 The Nine Reasons Your GuestX Is Built to Fail
- 2255 Moving From Service to Hospitality
- 2260 You Cannot Script Hospitality
- 2265 The Service Trap
- 2270 The HLadder as Product Design
- 2275 Turning Service Sequences into Experience Arcs
- 2280 Unobtrusive vs Anticipatory