The Demand #
Before you expand or defend your first-party delivery program, name the new tax you have taken on by moving the authority-responsibility break from the platform to your own driver labor market. Pull your driver turnover, recruiting cost, and retention numbers this week and treat them as delivery cost, not a separate HR problem. Decide honestly whether the margin gain on the order is offsetting the cost you are now paying to run the last mile yourself.
The Work #
Do you currently run first-party delivery — Yes or No:
If yes, who supplies the driver — your cast member, a direct contractor, or a white-label dispatch service:
Your current driver turnover rate, or your best estimate:
Your current driver recruiting cost, in time or dollars, this month:
The margin improvement you are capturing per order by owning first-party delivery:
Rate honestly whether that margin improvement is offsetting the new driver-labor tax, 1-5:
The authority-responsibility break you inherited by moving off the platform — where does authority over the last mile now sit:
The one driver-economics number you will start tracking this week that you have not been tracking:
