---
title: 2515 Product FirstParty Delivery
description: "## The Demand Before you expand or defend your first-party delivery program, name the new tax you have taken on by moving the authority-responsibility break from the platform to your own driver labor market. Pull your driver turnover, recruiting cost,…"
url: "https://kb.jeffreysummers.com/docs/2515-product-firstparty-delivery/"
updated: "2026-08-03"
category: Product / Product Fieldbook
---

# 2515 Product FirstParty Delivery

## The Demand

Before you expand or defend your first-party delivery program, name the new tax you have taken on by moving the authority-responsibility break from the platform to your own driver labor market. Pull your driver turnover, recruiting cost, and retention numbers this week and treat them as delivery cost, not a separate HR problem. Decide honestly whether the margin gain on the order is offsetting the cost you are now paying to run the last mile yourself.

## The Work

Do you currently run first-party delivery — Yes or No:

If yes, who supplies the driver — your cast member, a direct contractor, or a white-label dispatch service:

Your current driver turnover rate, or your best estimate:

Your current driver recruiting cost, in time or dollars, this month:

The margin improvement you are capturing per order by owning first-party delivery:

Rate honestly whether that margin improvement is offsetting the new driver-labor tax, 1-5:

The authority-responsibility break you inherited by moving off the platform — where does authority over the last mile now sit:

The one driver-economics number you will start tracking this week that you have not been tracking: