Product Book
The Product manuscript. The built Guest Experience in sequence, section by section.
- 2030 The Variable the Corporate Playbook Is Trying to Eliminate Is Your Only Advantage
- 2035 What the Chain Buys That You Have to Build
- 2040 What You Have That the Chain Cant Buy
- 2045 Should You Franchise or Go Independent
- 2050 The Restaurant Lifecycle
- 2055 From Perspective to Product The PreOpening Build
- 2060 The Decisions Before the Decisions
- 2065 Concept Before Capital Capital Before Everything Else
- 2070 The Site Decision
- 2075 The Construction Gap