The Demand #
Before your next shift, pull up your menu as a Guest sees it online and read it cold, as if deciding whether to walk in. Circle every item description that is a label instead of an invitation — the ones that name ingredients and evoke nothing. Check when it was last updated, and be honest about whether it signals a kitchen that is alive or one that stopped trying. Rewrite the three weakest descriptions this week so they ask the Guest to imagine something worth ordering.
The Work #
Find and read your menu exactly as a Guest would online, before ever stepping into your building:
Date your menu was last meaningfully updated:
Rate your menu’s marketing strength, 1-5, where 5 makes the Guest imagine something worth ordering:
Weak description 1:
What it currently says:
What it should evoke instead — origin, preparation, or occasion:
Weak description 2:
What it currently says:
What it should evoke instead — origin, preparation, or occasion:
Weak description 3:
What it currently says:
What it should evoke instead — origin, preparation, or occasion:
The rewrite you will complete and publish this week, and where it will appear first — online or in-hand:
