---
title: 2455 Product The Menu as a Marketing Tool
description: "## The Demand Before your next shift, pull up your menu as a Guest sees it online and read it cold, as if deciding whether to walk in. Circle every item description that is a label instead of an invitation…"
url: "https://kb.jeffreysummers.com/docs/2455-product-the-menu-as-a-marketing-tool/"
updated: "2026-08-03"
category: Product / Product Fieldbook
---

# 2455 Product The Menu as a Marketing Tool

## The Demand

Before your next shift, pull up your menu as a Guest sees it online and read it cold, as if deciding whether to walk in. Circle every item description that is a label instead of an invitation — the ones that name ingredients and evoke nothing. Check when it was last updated, and be honest about whether it signals a kitchen that is alive or one that stopped trying. Rewrite the three weakest descriptions this week so they ask the Guest to imagine something worth ordering.

## The Work

Find and read your menu exactly as a Guest would online, before ever stepping into your building:

Date your menu was last meaningfully updated:

Rate your menu's marketing strength, 1-5, where 5 makes the Guest imagine something worth ordering:

**Weak description 1:**

What it currently says:

What it should evoke instead — origin, preparation, or occasion:

**Weak description 2:**

What it currently says:

What it should evoke instead — origin, preparation, or occasion:

**Weak description 3:**

What it currently says:

What it should evoke instead — origin, preparation, or occasion:

The rewrite you will complete and publish this week, and where it will appear first — online or in-hand: