Profit Book
5.NO.1 Comp Traffic
Last Updated: August 28, 20265.NO.1 — Comp Traffic This is the single most honest number in your building. Revenue can rise while your business is dying — menu price increases, a lucky string of large parties, a seasonal spike that masks a deeper erosion. Comp traffic strips all of that away. It tells you, period over period, whether more...
5.NO.2 Daypart Mix
Last Updated: August 28, 20265.NO.2 — Daypart Mix You know your busy nights. Every operator does. But do you know the actual percentage of your weekly revenue — and more importantly, your weekly Guest count — that each daypart represents? Do you know whether your lunch is growing or shrinking relative to dinner? Whether your Sunday brunch is cannibalizing...
5.NO.10 Reading the Full Picture
Last Updated: August 28, 20265.NO.10 — Reading the Full Picture Each of these nine numbers tells you something important on its own. The operator who reads all nine simultaneously is doing something most never achieve — they are reading the full story of their Guest base, not a chapter at a time, but as a complete narrative. Loyalty data,...
5.NO.9 Table Turn Velocity
Last Updated: August 28, 20265.NO.9 — Table Turn Velocity The first eight metrics tell you what is happening in your business. This one tells you why. Table turn velocity is not a standalone number. It is a diagnostic overlay — the metric that only becomes powerful when you read it against daypart mix and staffing patterns. On its own,...
5.NO.8 New Guest Acquisition vs. Repeat Conversion
Last Updated: August 28, 20265.NO.8 — New Guest Acquisition vs. Repeat Conversion You know your comp traffic. You know your repeat visit patterns. But there is a question that lives between those two numbers: of the Guests who came this week, how many were here for the first time — and of the first-timers who came last month, how...
5.NO.7 Party Size
Last Updated: August 28, 20265.NO.7 — Party Size Guest count tells you how many people walked through the door. Party size tells you how they arrived — and that distinction changes the way you read everything else. A restaurant running the same Guest count as last year but trending from four-tops to two-tops is not running the same business....
5.NO.6 Trade Area Concentration
Last Updated: August 28, 20265.NO.6 — Trade Area Concentration Knowing your trade area as a concept on a map is not the same as knowing your trade area as a fact of your business. When you track where your Guests live and work — through reservation data, loyalty program zip codes, delivery addresses, even the simple discipline of asking...
5.NO.5 The Loyalty Blind Spot
Last Updated: August 28, 20265.NO.5 — The Loyalty Blind Spot If you have a loyalty program, your repeat visit data gets significantly deeper. Loyalty data does not just tell you that a Guest came back. It tells you what they ordered, how their spending shifted from visit to visit, which dayparts they gravitate toward, and whether their frequency is...
5.NO.4 Repeat Visit Patterns
Last Updated: August 28, 20265.NO.4 — Repeat Visit Patterns Loyalty is not a program. It is a pattern. And the only way to see the pattern is to track it. You do not need a sophisticated CRM platform to understand your repeat visit rate. Your POS data, your reservation system, your credit card transaction patterns — between these tools,...
5.NO.3 Per Person Average
Last Updated: August 28, 20265.NO.3 — Per-Person Average This is not about upselling. Per-person average tells you whether your team is effectively guiding Guests through the full experience your concept was designed to deliver. When per-person average is flat or declining in a period where your menu prices have increased, your team is not leading. Guests are self-editing —...