5.X — Think About Who’s Available #
Before you reach for the discount to fill the Tuesday night gap, ask a different question: who is naturally available right now, and what would actually bring them in?
Business managers on a late lunch. Teachers who get out at three. Shoppers taking a break in the afternoon. Moviegoers looking for a bite before or after a show. College students with flexible schedules.
These are real segments of people who would genuinely prefer to dine during off-peak times — if you gave them a reason. Not a discount. A reason. A menu designed for their timing. An experience tailored to their occasion. Something worth showing up for.
Larger gatherings during slow periods — private parties, business meetings, team celebrations. Cooking classes. Wine pairing events. These generate revenue and serve as marketing at the same time. The Guest who attends a pairing event on a Wednesday night is not a deal-seeker. They came because of what you built. And they tell people about it.
PwC surveyed 15,000 consumers globally and found that people will pay up to 16% more for a better experience. They don’t need a coupon. They need a reason.
Build the reason. The Tuesday night problem solves itself.
