---
title: 5.X Think About Whos Available
description: "## 5.X -- Think About Who's Available Before you reach for the discount to fill the Tuesday night gap, ask a different question: who is naturally available right now, and what would actually bring them in? Business managers on a…"
url: "https://kb.jeffreysummers.com/docs/5-x-think-about-whos-available/"
updated: "2026-08-28"
category: Profit / Profit Book
---

# 5.X Think About Whos Available

## 5.X -- Think About Who's Available

Before you reach for the discount to fill the Tuesday night gap, ask a different question: who is naturally available right now, and what would actually bring them in?

Business managers on a late lunch. Teachers who get out at three. Shoppers taking a break in the afternoon. Moviegoers looking for a bite before or after a show. College students with flexible schedules.

These are real segments of people who would genuinely prefer to dine during off-peak times -- if you gave them a reason. Not a discount. A reason. A menu designed for their timing. An experience tailored to their occasion. Something worth showing up for.

Larger gatherings during slow periods -- private parties, business meetings, team celebrations. Cooking classes. Wine pairing events. These generate revenue and serve as marketing at the same time. The Guest who attends a pairing event on a Wednesday night is not a deal-seeker. They came because of what you built. And they tell people about it.

PwC surveyed 15,000 consumers globally and found that people will pay up to 16% more for a better experience. They don't need a coupon. They need a reason.

Build the reason. The Tuesday night problem solves itself.