---
title: 2725 Sampling
description: "## The Demand Before your next sample goes out the door, ask whether it is a delivery or a sampling. A box of food dropped at a neighboring business with no packaging thought, no note, and no one who can…"
url: "https://kb.jeffreysummers.com/docs/2725-sampling-2/"
updated: "2026-08-03"
category: Product / Product Fieldbook
---

# 2725 Sampling

## The Demand

Before your next sample goes out the door, ask whether it is a delivery or a sampling. A box of food dropped at a neighboring business with no packaging thought, no note, and no one who can speak to the food is a delivery — it is calories, not marketing. Redesign your next sample to encapsulate the entire experience: the right packaging, a handwritten note, and someone who can speak to what makes this restaurant worth experiencing. Decide before it leaves the building whether it communicates your values or just your product.

## The Work

The last sample you sent out — who received it and what was included:

Rate whether it communicated your values, craft, and story, or just handed over food, 1-5:

Did it include a handwritten note — yes or no:

Did it include someone who could speak to what makes the restaurant worth experiencing — yes or no:

The one change you will make to your next sample so it is marketing, not a delivery: