---
title: 2415 Categorization and Menu Layout
description: "## The Demand Before your next shift, pull your current menu and map every item into Stars, Puzzles, Plow Horses, or Dogs. Check what actually occupies your Golden Triangle — center of center panel, top right, top left — against…"
url: "https://kb.jeffreysummers.com/docs/2415-categorization-and-menu-layout-2/"
updated: "2026-08-03"
category: Product / Product Fieldbook
---

# 2415 Categorization and Menu Layout

## The Demand

Before your next shift, pull your current menu and map every item into Stars, Puzzles, Plow Horses, or Dogs. Check what actually occupies your Golden Triangle — center of center panel, top right, top left — against what should be there by margin, not popularity or price. Move one misplaced item this week and remove one Dog entirely.

## The Work

What currently occupies your Golden Triangle (center panel, top right, top left):

**The four categories — name one item in each:**

Star (high demand, high margin):

Puzzle (low demand, high margin):

Plow Horse (high demand, low margin):

Dog (low demand, low margin):

**Placement audit:**

Is your Star currently in the Golden Triangle, or drifting to a back page:

What one reposition or rename could move your Puzzle toward Star status:

What surgery — recipe, portion, or reprice with a story — does your Plow Horse need:

**Layout techniques:**

Do dollar signs currently appear next to your prices — yes or no:

Are your prices right-justified in a column, or nested at the end of the description:

The one Dog you will cut this week, and the one placement change you will make to your Golden Triangle: