---
title: 081 Embrace Change
description: "### The Demand Tomorrow, treat change as an operating value you get ahead of, not a slogan you post on the wall. Name one shift already happening in your market that you haven't yet moved on, and take the first…"
url: "https://kb.jeffreysummers.com/docs/081-embrace-change-2/"
updated: "2026-07-30"
category: Perspective / Perspective Fieldbook
---

# 081 Embrace Change

### The Demand

Tomorrow, treat change as an operating value you get ahead of, not a slogan you post on the wall. Name one shift already happening in your market that you haven't yet moved on, and take the first step before it forces your hand.

### The Work

Name one shift already happening in your market that you haven't yet moved on:
Is change currently an operating value you hire for and reinforce, or a slogan on the wall?
What resistance have you or your cast shown to a new idea recently?
The first step you will take tomorrow before the market forces your hand: